So you want more people to see your videos. Don’t we all! With social media becoming increasingly popular for sharing video content, the market is more saturated than ever. Almost everyone now has a smartphone, essentially a personal recording studio in their pocket, making it harder to stand out. There’s competition everywhere, and finding a creative edge can be a struggle. But you’re not here to discuss WHAT to focus on in your videos—that’s a topic for another post—you’re here to learn WHERE to post them. Let’s dive into the best social media strategies for getting your videos seen and maximizing your reach.
1. YouTube: The Giant of Video Content
With its sole focus on video, YouTube is an obvious choice on this list, and you might be wondering why it's even mentioned. But have you heard that YouTube is the world’s second-largest search engine, not just a social media platform? That’s right—people actively use YouTube to search for information, making it a powerful tool for your video marketing strategy. A smart marketer will post video content that targets what people are actively searching for. Educational videos, tutorials, product reviews, and even entertaining content can perform exceptionally well if they match search intent.
Best for: Polished long-form videos with high production quality, such as tutorials, reviews, commentaries, or any other content that your target audience might search for.
2. TikTok: The New Popular Kid at School
TikTok has rapidly exploded onto the scene with its addictive short-form videos, particularly popular among younger creators. What’s less known is that TikTok’s algorithm is one of the most advanced in the world, accurately predicting the type of content users want to see next. This makes TikTok a powerful social media platform where even new creators have the chance to go viral if they hit the right note. Further, speed of posting often outweighs careful production quality when it comes to viral success on this platform.
Best for: Short, quickly-made videos that follow or start trends and capitalize on TikTok’s video-driven algorithm.
3. Instagram: The Charming Storyteller
Instagram has evolved from a simple photo-sharing app into a dynamic social media platform for all kinds of visual content, including videos. Users come for the scrolling but stay for captivating, often dreamy imagery and engaging video content uploaded by popular accounts. With its recent focus on Reels and in-app shopping, Instagram has become a powerful video platform for brands looking to convert viewers into customers directly.
Best for: Aesthetically pleasing content, brand storytelling, and influencer marketing, particularly through short-form videos like Instagram Reels.
4. Facebook: The Versatile Player
Despite being one of the older social media platforms, Facebook still boasts one of the largest active user bases, with over 3 billion people engaging with content monthly. Video continues to be the most shared format on the platform, offering significant opportunities for brands looking to boost visibility and engagement.
What many don’t realize is that Facebook’s Watch platform, which aggregates longer-form video content, has been steadily gaining traction. Brands that tap into this now could find new opportunities for audience engagement and monetization. Additionally, Facebook’s advanced targeting capabilities allow for precise audience segmentation, ensuring your video marketing strategy reaches the exact demographic you're aiming for.
Best for: Video ads, live streaming, targeted campaigns, and content designed to appeal to a broad audience.
5. LinkedIn: The Professional Network
LinkedIn is increasingly becoming a valuable space for B2B marketers and professionals. Supporting video content through posts, ads, and live streams, LinkedIn offers a unique opportunity to reach an audience in a business setting. It’s an excellent platform for demonstrating expertise, building thought leadership, and gaining a positive reputation through well-crafted video content.
Best for: Professional and industry-related content, thought leadership, company updates, and B2B marketing.
6. Pinterest: The Visual Discovery Engine
Pinterest might not be the first platform you think of for video content, but it’s a powerful tool for brands in visual niches. Video Pins are 4 times more likely to drive sales than static Pins, making them a crucial component of any e-commerce video marketing strategy on the platform.
Additionally, Pinterest’s search engine-like function means that older video content remains discoverable, driving traffic long after it’s been posted.
Best for: Visually stunning and “saveable” videos on topics such as home decor, crafts, weddings, food, travel, fashion, and beauty.
Final Thoughts
Choosing where and what to post to each of your social media accounts depends on your goals, audience, and the type of video content you create. Strike the right balance between aligning with each platform’s popular video style and staying creative and authentic to your brand. Developing the knowledge of how to harness each platform’s strengths, including their unique audience and video marketing potential, is a skill won’t regret.
Happy posting!
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