On-Site Studios Blog

3 Minute Read

Branding is critical to every business.  How you communicate what you offer to your customers makes you stand out from your competitors.   Branding creates a robust and positive perception of a company, its products, or its services in the customer's mind.  

Great branding can determine if you succeed or fail, especially during an economic downturn.  When the economy is in flux, customers look for stable, trustworthy brands that provide outstanding products and services.

Build your branding around three key components:

1.  Why do you exist?

2.  Who do you serve?

3.  How do you wish to be considered?

It may be easy for someone to forget your brand when only reading or hearing about you, but a video creates an experience that is harder to ignore.  Video content captures attention and boosts engagement!  Branding videos will make you more memorable.

Your business can reach new audiences and attract new viewers to your social media pages and website with videos. Knowing how important and influential video branding can be, here are a few types of videos that you can create to build your brand.

1.  Origin Story Video

Reveal how you got started, what you went through to get there, and why it matters.  Seeing the history of your company can make a viewer feel more connected to your brand.

2.  Case Study Video

Create compelling content that illustrates the value of your products or services by telling real customer success stories.  Hearing how customers feel about your brand makes an impression on the viewer.

3.  Explainer Video

Create short online marketing videos to explain your company's product or service.

4.  Product Video

Use a product video, that effectively demonstrates the benefits of a product.

5.  Animated Video

Grasp your audience's attention using visual effects that bring your ideas to life by creating characters or scenarios that the viewer resonates well with, thereby easing the explaining process.

6.  Company Culture Video

Tell the story of what it is like working for and with your company.

7.  Customer Testimonial Video

Record a happy user of your product or service sharing their experience with your brand.

8.  Company Event Video

Record your company events and allow them to live on long after it has concluded.

9.  Behind The Scenes Video

Provide a deep understanding of your company so the audience feels connected and learns more about the overall product or service.

Video attracts attention and builds trust.  After watching your videos, viewers will trust your brand more if they feel they've gained unique insight.  Building meaningful relationships and trust can pay off when times get tough.

Branding is essential in good times and bad times and is a crucial investment if a business wants to be successful.


Melissa Durkin

Melissa Durkin

Throughout my career, I have predominantly held roles in Operations. This encompassed various responsibilities such as training, project management, customer service, finance, human resources, sales, and marketing. I obtained my BA from Michigan Technological University, majoring in Business with a specialization in Marketing.