On-Site Studios Blog

2 Minute Read

In recent years, video production has become a valuable tool across all departments of successful companies. Video is for more than just marketing. A company's professional production investment can help service the entire organization. From marketing and human resources/training to corporate communications, video production will continue to grow in importance in the coming years.


Video can significantly enhance a company's marketing efforts. By creating engaging and informative videos, businesses can attract and retain customers, increase brand awareness, and drive sales. By incorporating video into an overall marketing strategy, companies can increase engagement and drive better results. In addition, video content is more likely to be shared on social media, expanding a company's reach and visibility.

Human Resources/Training

Video can be a valuable tool for onboarding new employees and providing ongoing training and development. Videos effectively convey complex information and ideas, improving the retention of that information and providing consistency in the information delivered. By using video to introduce new hires to company culture and policies, businesses can streamline the onboarding process and make it more engaging and effective. Video allows unlimited access to this data at any time. Video also enhances ongoing training and development for current employees, helping to keep them up to date on new policies and procedures.

Corporate Communications

Video can be a powerful way to share important information and updates with employees, stakeholders, and the public. Video content is memorable. Video can bring characters or concepts to life and engage emotions. By creating videos that clearly and concisely convey critical messages, businesses can ensure their audience understands and retains their message.


In conclusion, video production is essential to marketing, human resource/training, and corporate communications. The benefits of video production in a business's budget are numerous. Video production can help businesses to reach and engage their audience, improve employee performance, and achieve their goals.


Melissa Durkin

Melissa Durkin

Throughout my career, I have predominantly held roles in Operations. This encompassed various responsibilities such as training, project management, customer service, finance, human resources, sales, and marketing. I obtained my BA from Michigan Technological University, majoring in Business with a specialization in Marketing.